The Rodina: NEXT World 3D
The Rodina (Tereza and Vit Ruller) is a post-critical design studio with an experimental practice drenched in strategies of performance art, play and subversion. Both in commissioned work and in autonomous practice, they activate and re-imagine a dazzling range of layered meanings across, below and beyond the surface of design. Recently, The Rodina has researched performativity within graphic design and coined term “performative design” (in the field of visual communication).
For the special online edition of the NEXT Festival 2020, The Rodina was commisioned to create a virtual interactive 3D environment with several rooms and stages, where the visitors from the whole world can experience concerts, performances and other formats in an immersive way.
This work was commissioned by A4 as part of the international collaborative project Re-Imagine Europe, co-funded by the Creative Europe Programme of the European Union, and supported using public funding by the Slovak Arts Council.